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30 Days
of Blue
Magic

your 30 day mental wellness "fix"

A month-long invitation to notice the small, everyday joys hiding on every corner, one prompt, one walk, one cup at a time.

Blue-and-white Cup of Joy cup

30 prompts ✦ 5 chapters ✦ 4 Joy Walks ✦ 1 happier you

Five chapters of joy

six days each, no pressure

Start here →All days →
  1. Chapter 1 · Days 1–6

    Wake Up the Blue

    Tuning in to the tiny good stuff.

  2. Chapter 2 · Days 7–12

    Neighborhood Magic

    The city is full of tiny love letters.

  3. Chapter 3 · Days 13–18

    Soft Heart Season

    Kindness, given and received.

  4. Chapter 4 · Days 19–24

    Make It Playful

    Permission to be a little silly.

  5. Chapter 5 · Days 25–30

    Carry the Magic

    Taking the joy with you.

  6. Plus four Joy Walks on days 4, 11, 18 & 26.

    See all 30 days →

why we do this

Our Mission

At Cup of Joy, our mission is to make everyday life a little more joyful by inspiring people to notice, create, and share the little things that make life feel good.

Through thoughtful products, simple rituals, and meaningful experiences, we want to help people get addicted to the little things and discover more joy in the everyday.

We call it Blue Magic.

Cup of Joy | Fill Your Cup.